Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
Marketing intelligence determines the intelligence needed, collects it by searching environment and delivers it to marketing managers who need it.
Case Study: Airline Industry
Here we are discussing how Limeproxies helped a company in Airlines industry to increase their marketing intelligence by using our proxies as we have helped many other businesses.
The client runs one of the biggest of Airlines company in the world with more than 700 employees.
Even though our client offers world-class amenities, they are losing their business to its competitors as the competitors are providing more aggressive pricing strategy. The business is highly affected even during the peak seasons as the competitors are providing tickets at cheaper rates.
To provide tickets at the competitive prices, the company assigned a couple of their employees to get the rates manually from their websites. The issuing company is facing is with the single IP which can be easily tracked and blocked and even can be provided false information.
As we have provided our client with proxies from different subnets and locations, our client used it to gather the prices of their competitors. By doing this, they were able to hide their corporate IP and privacy.
The practice of collecting market intelligence has expanded to include analysis and analytics that can help you improve your business model and projections. With our Proxies, our clients can gather intelligence ethically from their competitors
Contact us today and start winning customers through the power of marketing intelligence!